Culture and Leadership development
“Culture eats strategy for breakfast.”
Whether a strategy succeeds or fails depends entirely on the underlying culture - that seemingly intangible mycelium of traditions, behaviors, and mindsets.
Alix Royer co-creates and facilitates transformation journeys where deep insight meets bold action.
The challenges
Struggling with working hard that feels more like wading through unwanted patterns in behavior and leadership?
Curious what becomes possible when unspoken fears or old wounds are transformed?
With over 30 years of experience, Alix Royer guides organizations and leadership teams to the heart of their potential—combining pragmatism, psychological depth, and genuine human warmth.
Alix works with speed, clarity, and an open heart. No off-the-shelf programs, but a sharply attuned approach that resonates—and delivers.


Alix's approach
Alix Royer intuitively senses where the real pain—and the true potential—lie, enabling rapid and meaningful progress.
There’s no judgment, only deep listening and bold, insightful questioning. The focus is on mindset and behavior, always with sustainable business success in sight.
Alix operates from a foundation of tough love, with respect at the core. She partners closely with clients, sharing insights and tools generously and quickly—so they can confidently move forward on their own.
An example:
A publisher of innovative educational methods and children’s magazines was ready to invest in leadership and culture development.
As the architect of this transformation journey, Alix Royer designed the process and guided the Top 20 over the course of a year. The journey included multi-day forums, shorter gatherings, individual coaching, masterclasses, and even the occasional ghostbuster moment. Now, they’re continuing the journey on their own—proud of the curiosity, ownership, and collaboration that have become hallmarks of their culture.

"What an extraordinary journey we’ve had under your guidance! Thank you for all your attention, knowledge, and insights—they’ve truly helped me grow as a leader."